Tag Archives: Raleigh Entreprenuer’s Organization

A Recap of Guest Speaking Engagements in 2013

In early 2012 I opened myself up for speaking engagements mostly because the more I talked to business leaders around the Triangle, the more I kept getting requests. My full-time schedule as a digital media marketer with Fonville Morisey Realty keeps me really busy, but I realized if I open my evenings and weekends more to these opportunities, then why not? There are still so many Entrepreneurs, small business owners/marketers, non-profit organizations, etc. in our community that are navigating their way through the social space. I figure why not share my expertise so that perhaps those in attendance will take away some nuggets, some key strategies to begin implementing the next day (or in some cases, hours later!)? So, in 2013 I began speaking to various groups around the Triangle. Here’s a recap of a few of those experiences.

January 2013 – Raleigh Entrepreneur’s Organization

The topic of discussion here was appropriately enough – “Top Social Media Strategies for 2013“. With over 45 of the Triangle’s best Entrepreneurs and small business owners in attendance, this was a fantastic event! I participated on a panel with such great minds as that of William Blackmon (CEO of Apogee Social Media Group), social media marketer, Christina Motley and one of the foremost experts on Google+ and Search Engine Optimization, my friend and colleague in the space, Mark Traphagen.

Me with (from l-r) Mark, Christina, and Will. Image courtesy of Christine Alexander.

Me with (from l-r) Mark, Christina, and Will. Image courtesy of Christine Alexander.

September 2013 – Princeton Chamber of Commerce

At this evening gathering of about 20 members and small business owners, I spoke about the evolution of search and social media marketing providing tips and strategies going forward into 2014. This was an attentative group with many great questions afterwords. Thanks to Twla Wells, Executive Director of the Johnston Community College Foundation for recommending me for this after hours educational opportunity!

Me with members of the Princeton Chamber of Commerce.

Me with members of the Princeton Chamber of Commerce.

Presenting the ins & outs of social media marketing to the Princeton Chamber of Commerce. Image courtesy of Debbie Cobb.

Presenting the ins & outs of social media marketing to the Princeton Chamber of Commerce. Image courtesy of Debbie Cobb.

September 2013 – Raleigh SEO Meetup

The topic on this night was Online Reputation Management (ORM) and I had the absolute privilege of sharing the floor with one of THE foremost minds in this arena, Andy Beal, CEO of Trakkur.com. Together we touched upon this subject from a very high-level approach for both business and individual ORM to a packed house of over 150 attendees in person and in a Google Hangout. In fact, you can catch the entire presentation on the leader of Raleigh SEO Meetup, Phil Buckley’s YouTube Channel.

If you’re interested in having me speak at your next event or small group, please see the Services page for more information.

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Raleigh Entrepreneur’s Organization Presentation Recap

Two weeks ago, I was invited by Christine Alexander, Founder and Organizer of  the Raleigh Entrepreneur’s Organization, to speak on the subject of using Twitter for business for their February 15th meeting.  I would speak along with two other local experts in the social media space – Heather O’Sullivan Canney, who spoke about Facebook for business and William Blackmon who covered Linked In.  I was honored to be included amongst the group and absolutely accepted the invitation. What I walked away with that evening was so much more than I put into the presentation, at least I think so anyway.

At Raleigh Entrepreneur's Organization, Feb 2011. Image courtesy of Christine Alexander.

First, there was a sense of pride for this community.  I’ve always felt like the Triangle is an amazing hub of social media goodness.  Having been involved with such events as Wordcamp RDU and Ignite Durham, not to mention the countless contacts (and friends) I have made in my four years of being out in this community, I always knew that I was in the right place for what I wanted to embark on professionally.  But, to sit amongst two extremely knowledgeable counterparts in the medium with each of us providing our own little nuggets of nourishment, I walked away with a fresh sense of that community pride.  Both Heather and William were dynamite!  It was a true honor to share the podium with them.

Second, I absolutely loved the flow of the meeting.  Each of us experts had twenty minutes to present on our topics and then there was an hour-long Q&A afterwords.  Christine kept everyone on time and the conversation flowing during the Q&A.  Even better, the audience seemed hungry to learn more, and that in and of itself was wonderful.

Third, and I’m about to toot my horn a little, I realized that I really did have something to contribute, something of value that each person in that room could learn from.  I have spent so much time over the last two years assisting my own clients with implementation of their social media strategies that when I put it all together in a presentation of that caliber, I realized that I too have continuously learned in the space…and that’s what social media is – it’s constantly learning about the latest and greatest tools, strategies, etc. so as to implement them for success. I’m in the right place for sure!

Overall, it was a really fantastic night for us and for the attendees.

If you are an Entrepreneur living in the Triangle and haven’t had an opportunity to visit this Meet Up group, I highly recommend that you do at some point.  Christine is a remarkable leader and the group itself is a team of like-minded folks that support each other’s success.

Thanks for having me, Christine!  It was a pleasure. 🙂

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Focusing On Gainful Employment in 2011

First, my apologies for the lag in time between updates.  My goals for 2011 have changed slightly and thus, I have been concentrating on achieving them.  Lisa Sullivan PR continues to exist but at a much less focused capacity.

Lisa Sullivan PR was formed out of a need to continue to hone my skills in the web 2.0 / social media marketing space while providing services to that end for various clients.  Upon being laid off in March of 2009 and while looking for the perfect full-time opportunity, I began to serve more clients and I even took on a full-time contract job with Media Two Interactive as well.  While I have enjoyed working with individual clients as well as on a contract basis, I quickly realized that I prefer working with just one team of individuals who aspire to be successful with their own web 2.0 marketing efforts.  As such, my search continues.

Volunteering on the Red Carpet for NHL All Star Weekend 2011

While I continue working with  Jean Schnaak, designer of The Loving Heart Collection, and Golf For Geniuses (dot) com on each of their social media strategies, I have spent much of the last six weeks ramping up my job search as a web 2.0 marketing strategist / community relations manager for a company or nonprofit organization in need of my expertise.  Between forwarding my resume through various contacts I currently have, networking to meet new ones, meeting with a recruiter, and volunteering my skills for such events as The NHL All Star Game and Ignite Durham, I have focused less on gaining additional clients and more on gainful employment.

At Raleigh Entrepreneur's Organization, Feb 2011. Image courtesy of Christine Alexander.

In the coming weeks, I will be posting about specific opportunities that I have had / will have to share my expertise with my local community.  Recently, I spoke at the Raleigh Entrepreneur’s Organization on the topic of “Community Building One Tweet At a Time” and plan to write a brief recap of that event here.  Additionally, in the month of March, I will again be instructing a four-week workshop entitled, “A Hands-On Approach to Social Media” through the Johnston Community College Small Business Center. Also in the works, is a separate workshop detailing best practices on how to use video and images to market your business.  More info to come!

My focus is finding gainful employment and while doing so, I plan to continue to provide workshops and/or present in the always changing arena of web 2.0 marketing as requested.

Want to learn more about me and what I can do for your business or organization?  Click the “Why Hire Me” tab above or connect with me on Linked In and let’s talk. I’m DYING to work for you!

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