Joining the Coastal Federal Credit Union Team THIS Monday!

Coastal Federal Credit Union Welcome Lisa Sullivan

A new chapter in my professional career begins on Monday as Coastal Federal Credit Union‘s new Public Relations / Communications Specialist…and I could not be more excited!

First, let me say this change came about not because I was actively seeking change. Rather, it was an opportunity that literally came across my computer screen that I felt I needed to explore. Most who know me personally know that I am a BIG believer in God’s plan for my life and when he opens the doors to new opportunities, you’ve gotta just take that step!

I have enjoyed working with the Fonville Morisey family for the last four years and I believe I took the company (and our agents) to a new level of appreciation for what the social/digital media space can do for them. I will miss my Fonville Morisey family greatly… but not too greatly – I’ll be working in the same building!

My new position at Coastal will allow me to continue engaging in the social/digital space within a very collaborative environment between all departments. As a team, we’ll be able to synergistic-ally tell Coastal’s story to and for its Members, the public in general and via our contacts in traditional media. I am looking forward to being a part of this extreme “dream team” effort!

When I look back at this career in digital media and how it started with a very cool gig at WNCN NBC 17 to where it’s brought me today all I see is growth – growth in the digital space, most definitely, but also growth in my skills and expertise. I’m EXCITED to continue that growth process…all of it…at Coastal Federal Credit Union.

I’m thinking a grad degree in digital communications might be next. I’m thinking. Don’t quote me on it. 😉

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Spending Presidents Day Speaking to an Elon University iMedia Class

I’m excited to announce that I will be speaking to an Interactive Media class at Elon University this Monday!

Thanks to my presentation at Raleigh SEO Meetup last fall on the topic of Online Reputation Management (ORM), I was invited to speak to Associate Professor Amanda Sturgill’s iMedia class. Ms. Strugill teaches her undergraduate and graduate students how to use strategy to create great content. With a passion for new technologies and social media, more specifically how the two combine to create the kind of content that leads to conversion for business and nonprofits alike, Ms. Strugill’s students benefit from her teachings. I have been asked to present how ORM plays a role in the overall success of that content.

From the official Elon website

Elon’s 10-month, full-time program prepares graduates to think strategically across media platforms; plan and create interactive media content consisting of text, images, sounds, video and graphics; and manage information for interactive news, entertainment and persuasive communications.

Students learn from award-winning professors, build their own interactive media projects in state-of-the-art facilities, and help chart the future of media communication. All in less than a year. All at Elon.

Stay tuned for a recap from this speaking engagement! I’m sure I will have much to talk about afterwords.

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Recap: Guest Speaker for Alossi Renewal Spa Group

AlossiSpa Logo Lisa SullivanOn January 14th, I had the privilege of speaking to an invitation-only group of small business owners in and around Garner on behalf of Garner’s Alossi Renewal Spa. Spa Owner, Dena Alossi McDonald wanted to provide an opportunity for some of her clients and partners (who are also small business owners) to learn more about how social media marketing could benefit their businesses. It was a kind of kick starter for the new year, so to speak.

Prior to the presentation and with about fifteen folks in attendance we gathered together to enjoy a meal of homemade chili and soup provided by Dena herself and Amy White, Executive Director of Community of Hope Ministries in Garner, which was also the nonprofit recipient of donations that evening as well. Then, it was time to share my insights. What started out as a one hour presentation ended up almost two hours in length! The group had many fantastic questions and just wanted to keep learning more and more.

Now, THAT’s starting the year off right!

Many thanks to Dena and Amy for the invitation and to everyone who came. I certainly enjoyed it and I hope y’all have begun implementing those strategies!

Alossi Renewal Spa logo courtesy of Alossi Renewal Spa.

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A Recap of Guest Speaking Engagements in 2013

In early 2012 I opened myself up for speaking engagements mostly because the more I talked to business leaders around the Triangle, the more I kept getting requests. My full-time schedule as a digital media marketer with Fonville Morisey Realty keeps me really busy, but I realized if I open my evenings and weekends more to these opportunities, then why not? There are still so many Entrepreneurs, small business owners/marketers, non-profit organizations, etc. in our community that are navigating their way through the social space. I figure why not share my expertise so that perhaps those in attendance will take away some nuggets, some key strategies to begin implementing the next day (or in some cases, hours later!)? So, in 2013 I began speaking to various groups around the Triangle. Here’s a recap of a few of those experiences.

January 2013 – Raleigh Entrepreneur’s Organization

The topic of discussion here was appropriately enough – “Top Social Media Strategies for 2013“. With over 45 of the Triangle’s best Entrepreneurs and small business owners in attendance, this was a fantastic event! I participated on a panel with such great minds as that of William Blackmon (CEO of Apogee Social Media Group), social media marketer, Christina Motley and one of the foremost experts on Google+ and Search Engine Optimization, my friend and colleague in the space, Mark Traphagen.

Me with (from l-r) Mark, Christina, and Will. Image courtesy of Christine Alexander.

Me with (from l-r) Mark, Christina, and Will. Image courtesy of Christine Alexander.

September 2013 – Princeton Chamber of Commerce

At this evening gathering of about 20 members and small business owners, I spoke about the evolution of search and social media marketing providing tips and strategies going forward into 2014. This was an attentative group with many great questions afterwords. Thanks to Twla Wells, Executive Director of the Johnston Community College Foundation for recommending me for this after hours educational opportunity!

Me with members of the Princeton Chamber of Commerce.

Me with members of the Princeton Chamber of Commerce.

Presenting the ins & outs of social media marketing to the Princeton Chamber of Commerce. Image courtesy of Debbie Cobb.

Presenting the ins & outs of social media marketing to the Princeton Chamber of Commerce. Image courtesy of Debbie Cobb.

September 2013 – Raleigh SEO Meetup

The topic on this night was Online Reputation Management (ORM) and I had the absolute privilege of sharing the floor with one of THE foremost minds in this arena, Andy Beal, CEO of Together we touched upon this subject from a very high-level approach for both business and individual ORM to a packed house of over 150 attendees in person and in a Google Hangout. In fact, you can catch the entire presentation on the leader of Raleigh SEO Meetup, Phil Buckley’s YouTube Channel.

If you’re interested in having me speak at your next event or small group, please see the Services page for more information.

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Book Me For Your Next Conference or Meeting

I am now accepting speaking engagements!


Getting ready to present at Fonville Morisey Vandora in Garner

With my experience in the ever-changing world of social/digital media marketing, I’d love to take the opportunity to speak to your organization or present at your upcoming conference or meeting. As more and more nonprofit organizations and companies get on board with this medium, I’d like to offer my expertise to show you how to embark in the space the correct way so that you too can be successful in your marketing efforts.

What’s my availability, you ask?

Due to my full-time schedule with Fonville Morisey Realty, I am offering my services Mon-Thursday evenings after 6pm or for your special Saturday gatherings.

How much will I charge?

As audience size and schedules vary as well as if travel is required, I prefer that you contact me directly to discuss the options. Feel free to email me at to schedule an opportunity to discuss.

The social/digital media space is constantly changing and I’d like to help you navigate your way to success. Contact me today!

Image courtesy of Leah Isadore, Sales Manager Fonville Morisey Vandora in Garner.

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Six Month UPDATE on Lisa Sullivan

Handing Tweet Divas donations to Orange County Rape Crisis Center in Aug 2011

It has been six months since I last brought you some news! In a nutshell –

It’s been a BUSY few months and I’m loving every minute of it! You can keep up with me on Twitter, through my Facebook Page, via LinkedIn as well as through all the Fonville Morisey profiles (Twitter, Facebook, You Tube, and via our blog). I’ll try not to wait so long to update again!

Until next time,



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Taking On a NEW Role as Fonville Morisey Digital Media Marketing Director

I am excited to announce that after an exhaustive two-year search for a position in web 2.0 marketing communications, I have FINALLY found a new home with the team at Fonville Morisey Realty in Raleigh…and I begin April 1st.  No fooling!

In this newly created position as Digital Media Marketing Director I will be responsible for managing all aspects of digital communication for Fonville Morisey’s corporate office – driving, creating, and implementing online engagement for the Fonville Morisey brand that will inspire advocacy within its various online communities.  With over 700 independent agents in the Triangle, I will also provide leadership and training in the Web 2.0 space to further enhance each agent’s marketing efforts.  Ultimately, I will serve as the digital liaison between Fonville Morisey corporate offices, agents, online communities, and traditional media helping to transform the business by building brand recognition and leadership in the Web 2.0 arena.

As a former Community Content Liaison with NBC 17 working with the community I was charged to bring them to the forefront of new media, with added experience in the Triangle social media scene, through the sharing of my expertise at speaking engagements, consulting, and consistent growth in the web 2.0 space, all that experience has paved the way for this new position.  It’s what I have been striving for since leaving NBC 17 in the spring of 2009.  I am very excited to join the team at Fonville Morisey, already a leader in the Triangle real estate market, helping to bring them into the web 2.0 marketing arena with new and innovative strategies.

I will continue to work with my existing clients as the need warrants but will not be taking on any additional clients at this time. I will also continue to teach my workshop each semester at Johnston Community College Small Business Center as well. Of course, Tweet Divas will continue on as that is my ministry to the community.  Expect to hear more about our next gathering soon.

In the meantime, I would like to thank all those who have supported me, who have provided job leads, introductions, good vibes, and countless prayers.  It’s all paid off!

See you in cyberspace as the next phase of my career begins.

Lisa Sullivan 🙂




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