Category Archives: Speaking Engagements

Spending Presidents Day Speaking to an Elon University iMedia Class

I’m excited to announce that I will be speaking to an Interactive Media class at Elon University this Monday!

Thanks to my presentation at Raleigh SEO Meetup last fall on the topic of Online Reputation Management (ORM), I was invited to speak to Associate Professor Amanda Sturgill’s iMedia class. Ms. Strugill teaches her undergraduate and graduate students how to use strategy to create great content. With a passion for new technologies and social media, more specifically how the two combine to create the kind of content that leads to conversion for business and nonprofits alike, Ms. Strugill’s students benefit from her teachings. I have been asked to present how ORM plays a role in the overall success of that content.

From the official Elon website

Elon’s 10-month, full-time program prepares graduates to think strategically across media platforms; plan and create interactive media content consisting of text, images, sounds, video and graphics; and manage information for interactive news, entertainment and persuasive communications.

Students learn from award-winning professors, build their own interactive media projects in state-of-the-art facilities, and help chart the future of media communication. All in less than a year. All at Elon.

Stay tuned for a recap from this speaking engagement! I’m sure I will have much to talk about afterwords.


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Recap: Guest Speaker for Alossi Renewal Spa Group

AlossiSpa Logo Lisa SullivanOn January 14th, I had the privilege of speaking to an invitation-only group of small business owners in and around Garner on behalf of Garner’s Alossi Renewal Spa. Spa Owner, Dena Alossi McDonald wanted to provide an opportunity for some of her clients and partners (who are also small business owners) to learn more about how social media marketing could benefit their businesses. It was a kind of kick starter for the new year, so to speak.

Prior to the presentation and with about fifteen folks in attendance we gathered together to enjoy a meal of homemade chili and soup provided by Dena herself and Amy White, Executive Director of Community of Hope Ministries in Garner, which was also the nonprofit recipient of donations that evening as well. Then, it was time to share my insights. What started out as a one hour presentation ended up almost two hours in length! The group had many fantastic questions and just wanted to keep learning more and more.

Now, THAT’s starting the year off right!

Many thanks to Dena and Amy for the invitation and to everyone who came. I certainly enjoyed it and I hope y’all have begun implementing those strategies!

Alossi Renewal Spa logo courtesy of Alossi Renewal Spa.

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A Recap of Guest Speaking Engagements in 2013

In early 2012 I opened myself up for speaking engagements mostly because the more I talked to business leaders around the Triangle, the more I kept getting requests. My full-time schedule as a digital media marketer with Fonville Morisey Realty keeps me really busy, but I realized if I open my evenings and weekends more to these opportunities, then why not? There are still so many Entrepreneurs, small business owners/marketers, non-profit organizations, etc. in our community that are navigating their way through the social space. I figure why not share my expertise so that perhaps those in attendance will take away some nuggets, some key strategies to begin implementing the next day (or in some cases, hours later!)? So, in 2013 I began speaking to various groups around the Triangle. Here’s a recap of a few of those experiences.

January 2013 – Raleigh Entrepreneur’s Organization

The topic of discussion here was appropriately enough – “Top Social Media Strategies for 2013“. With over 45 of the Triangle’s best Entrepreneurs and small business owners in attendance, this was a fantastic event! I participated on a panel with such great minds as that of William Blackmon (CEO of Apogee Social Media Group), social media marketer, Christina Motley and one of the foremost experts on Google+ and Search Engine Optimization, my friend and colleague in the space, Mark Traphagen.

Me with (from l-r) Mark, Christina, and Will. Image courtesy of Christine Alexander.

Me with (from l-r) Mark, Christina, and Will. Image courtesy of Christine Alexander.

September 2013 – Princeton Chamber of Commerce

At this evening gathering of about 20 members and small business owners, I spoke about the evolution of search and social media marketing providing tips and strategies going forward into 2014. This was an attentative group with many great questions afterwords. Thanks to Twla Wells, Executive Director of the Johnston Community College Foundation for recommending me for this after hours educational opportunity!

Me with members of the Princeton Chamber of Commerce.

Me with members of the Princeton Chamber of Commerce.

Presenting the ins & outs of social media marketing to the Princeton Chamber of Commerce. Image courtesy of Debbie Cobb.

Presenting the ins & outs of social media marketing to the Princeton Chamber of Commerce. Image courtesy of Debbie Cobb.

September 2013 – Raleigh SEO Meetup

The topic on this night was Online Reputation Management (ORM) and I had the absolute privilege of sharing the floor with one of THE foremost minds in this arena, Andy Beal, CEO of Together we touched upon this subject from a very high-level approach for both business and individual ORM to a packed house of over 150 attendees in person and in a Google Hangout. In fact, you can catch the entire presentation on the leader of Raleigh SEO Meetup, Phil Buckley’s YouTube Channel.

If you’re interested in having me speak at your next event or small group, please see the Services page for more information.

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Raleigh Entrepreneur’s Organization Presentation Recap

Two weeks ago, I was invited by Christine Alexander, Founder and Organizer of  the Raleigh Entrepreneur’s Organization, to speak on the subject of using Twitter for business for their February 15th meeting.  I would speak along with two other local experts in the social media space – Heather O’Sullivan Canney, who spoke about Facebook for business and William Blackmon who covered Linked In.  I was honored to be included amongst the group and absolutely accepted the invitation. What I walked away with that evening was so much more than I put into the presentation, at least I think so anyway.

At Raleigh Entrepreneur's Organization, Feb 2011. Image courtesy of Christine Alexander.

First, there was a sense of pride for this community.  I’ve always felt like the Triangle is an amazing hub of social media goodness.  Having been involved with such events as Wordcamp RDU and Ignite Durham, not to mention the countless contacts (and friends) I have made in my four years of being out in this community, I always knew that I was in the right place for what I wanted to embark on professionally.  But, to sit amongst two extremely knowledgeable counterparts in the medium with each of us providing our own little nuggets of nourishment, I walked away with a fresh sense of that community pride.  Both Heather and William were dynamite!  It was a true honor to share the podium with them.

Second, I absolutely loved the flow of the meeting.  Each of us experts had twenty minutes to present on our topics and then there was an hour-long Q&A afterwords.  Christine kept everyone on time and the conversation flowing during the Q&A.  Even better, the audience seemed hungry to learn more, and that in and of itself was wonderful.

Third, and I’m about to toot my horn a little, I realized that I really did have something to contribute, something of value that each person in that room could learn from.  I have spent so much time over the last two years assisting my own clients with implementation of their social media strategies that when I put it all together in a presentation of that caliber, I realized that I too have continuously learned in the space…and that’s what social media is – it’s constantly learning about the latest and greatest tools, strategies, etc. so as to implement them for success. I’m in the right place for sure!

Overall, it was a really fantastic night for us and for the attendees.

If you are an Entrepreneur living in the Triangle and haven’t had an opportunity to visit this Meet Up group, I highly recommend that you do at some point.  Christine is a remarkable leader and the group itself is a team of like-minded folks that support each other’s success.

Thanks for having me, Christine!  It was a pleasure. 🙂

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