Category Archives: News

Joining the Coastal Federal Credit Union Team THIS Monday!

Coastal Federal Credit Union Welcome Lisa Sullivan

A new chapter in my professional career begins on Monday as Coastal Federal Credit Union‘s new Public Relations / Communications Specialist…and I could not be more excited!

First, let me say this change came about not because I was actively seeking change. Rather, it was an opportunity that literally came across my computer screen that I felt I needed to explore. Most who know me personally know that I am a BIG believer in God’s plan for my life and when he opens the doors to new opportunities, you’ve gotta just take that step!

I have enjoyed working with the Fonville Morisey family for the last four years and I believe I took the company (and our agents) to a new level of appreciation for what the social/digital media space can do for them. I will miss my Fonville Morisey family greatly… but not too greatly – I’ll be working in the same building!

My new position at Coastal will allow me to continue engaging in the social/digital space within a very collaborative environment between all departments. As a team, we’ll be able to synergistic-ally tell Coastal’s story to and for its Members, the public in general and via our contacts in traditional media. I am looking forward to being a part of this extreme “dream team” effort!

When I look back at this career in digital media and how it started with a very cool gig at WNCN NBC 17 to where it’s brought me today all I see is growth – growth in the digital space, most definitely, but also growth in my skills and expertise. I’m EXCITED to continue that growth process…all of it…at Coastal Federal Credit Union.

I’m thinking a grad degree in digital communications might be next. I’m thinking. Don’t quote me on it. 😉


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Six Month UPDATE on Lisa Sullivan

Handing Tweet Divas donations to Orange County Rape Crisis Center in Aug 2011

It has been six months since I last brought you some news! In a nutshell –

It’s been a BUSY few months and I’m loving every minute of it! You can keep up with me on Twitter, through my Facebook Page, via LinkedIn as well as through all the Fonville Morisey profiles (Twitter, Facebook, You Tube, and via our blog). I’ll try not to wait so long to update again!

Until next time,



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Taking On a NEW Role as Fonville Morisey Digital Media Marketing Director

I am excited to announce that after an exhaustive two-year search for a position in web 2.0 marketing communications, I have FINALLY found a new home with the team at Fonville Morisey Realty in Raleigh…and I begin April 1st.  No fooling!

In this newly created position as Digital Media Marketing Director I will be responsible for managing all aspects of digital communication for Fonville Morisey’s corporate office – driving, creating, and implementing online engagement for the Fonville Morisey brand that will inspire advocacy within its various online communities.  With over 700 independent agents in the Triangle, I will also provide leadership and training in the Web 2.0 space to further enhance each agent’s marketing efforts.  Ultimately, I will serve as the digital liaison between Fonville Morisey corporate offices, agents, online communities, and traditional media helping to transform the business by building brand recognition and leadership in the Web 2.0 arena.

As a former Community Content Liaison with NBC 17 working with the community I was charged to bring them to the forefront of new media, with added experience in the Triangle social media scene, through the sharing of my expertise at speaking engagements, consulting, and consistent growth in the web 2.0 space, all that experience has paved the way for this new position.  It’s what I have been striving for since leaving NBC 17 in the spring of 2009.  I am very excited to join the team at Fonville Morisey, already a leader in the Triangle real estate market, helping to bring them into the web 2.0 marketing arena with new and innovative strategies.

I will continue to work with my existing clients as the need warrants but will not be taking on any additional clients at this time. I will also continue to teach my workshop each semester at Johnston Community College Small Business Center as well. Of course, Tweet Divas will continue on as that is my ministry to the community.  Expect to hear more about our next gathering soon.

In the meantime, I would like to thank all those who have supported me, who have provided job leads, introductions, good vibes, and countless prayers.  It’s all paid off!

See you in cyberspace as the next phase of my career begins.

Lisa Sullivan 🙂




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Hands On Approach to Social Media Returns to JCC Small Business Center March 8th-29th

In just a couple of weeks my VERY Hands On Approach to Social Media workshop begins it’s 4-week run at the Johnston Community College Small Business Center campus in Clayton.

If you’ve been thinking about entering into the world of content marketing and social media, you should join us!  The first class is an overall introduction into the web 2.0 marketing world and sets the stage for the remaining three classes.  Participants leave the first night with a bit of “homework” to prepare for whichever classes they choose next.  Some take all three while others choose to take one or two.  It depends on your marketing goals for your business and the time and resources you wish to utilize to get there.

The workshop is set up for those that are ready to enter the space but have not yet.  This is their chance to set up Twitter and Facebook accounts for their businesses, format their blog (and if time permits, post their first blog post), and gain some insight into the world of user generated content through video and image galleries as well.  This is NOT for those that already have accounts on the various platforms because of the structure of this workshop.

The first session of this series (held in the fall of 2010) was very successful.  I encourage you to at the very least attend the first session on March 8th from 6-8pm.

For more information and to register, please visit the Johnston Community College Small Business upcoming seminars page on their website or contact me at lisa(at)lisasullivanpr(dot)com.

Hope to see YOU on March 8th!



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Focusing On Gainful Employment in 2011

First, my apologies for the lag in time between updates.  My goals for 2011 have changed slightly and thus, I have been concentrating on achieving them.  Lisa Sullivan PR continues to exist but at a much less focused capacity.

Lisa Sullivan PR was formed out of a need to continue to hone my skills in the web 2.0 / social media marketing space while providing services to that end for various clients.  Upon being laid off in March of 2009 and while looking for the perfect full-time opportunity, I began to serve more clients and I even took on a full-time contract job with Media Two Interactive as well.  While I have enjoyed working with individual clients as well as on a contract basis, I quickly realized that I prefer working with just one team of individuals who aspire to be successful with their own web 2.0 marketing efforts.  As such, my search continues.

Volunteering on the Red Carpet for NHL All Star Weekend 2011

While I continue working with  Jean Schnaak, designer of The Loving Heart Collection, and Golf For Geniuses (dot) com on each of their social media strategies, I have spent much of the last six weeks ramping up my job search as a web 2.0 marketing strategist / community relations manager for a company or nonprofit organization in need of my expertise.  Between forwarding my resume through various contacts I currently have, networking to meet new ones, meeting with a recruiter, and volunteering my skills for such events as The NHL All Star Game and Ignite Durham, I have focused less on gaining additional clients and more on gainful employment.

At Raleigh Entrepreneur's Organization, Feb 2011. Image courtesy of Christine Alexander.

In the coming weeks, I will be posting about specific opportunities that I have had / will have to share my expertise with my local community.  Recently, I spoke at the Raleigh Entrepreneur’s Organization on the topic of “Community Building One Tweet At a Time” and plan to write a brief recap of that event here.  Additionally, in the month of March, I will again be instructing a four-week workshop entitled, “A Hands-On Approach to Social Media” through the Johnston Community College Small Business Center. Also in the works, is a separate workshop detailing best practices on how to use video and images to market your business.  More info to come!

My focus is finding gainful employment and while doing so, I plan to continue to provide workshops and/or present in the always changing arena of web 2.0 marketing as requested.

Want to learn more about me and what I can do for your business or organization?  Click the “Why Hire Me” tab above or connect with me on Linked In and let’s talk. I’m DYING to work for you!

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Hands On Approach to Social Media Workshop Picked Up for Spring Semester

I am pleased to announce that the Johnston Community College Small Business Center in Clayton, North Carolina has scheduled my workshop – Hands On Approach to Social Media – for the spring 2011 semester!

If you live and/or work in Johnston County, North Carolina you won’t want to miss out on this fabulous opportunity to take part in this truly hands-on approach to learning how to use social media marketing effectively for your business or nonprofit organization.  Mark your calendars for these four Tuesdays in March 2011 – 8th, 15th, 22nd, & 29th.

Each week, we’ll dive into some of the most used social media tools – Twitter, Facebook, WordPress, You Tube/ Vimeo, Flickr etc.  The workshop begins with a 2-hour course introducing the medium, goal setting, and discussions on social media monitoring and guidelines.  Participants are given “homework” that will further aid in their preparation for the remaining courses in the series, all of which will assist each participant as they embark on their journey in the social media space to help them reach their business or organizational goals.

For more information, take a gander at the current workshop series and stay tuned to the JCC Small Business Center website for registration information.

Johnston County, I’m here for you!  Let’s take this journey together.  Hope to see many of you there!

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Joining the Media Two Interactive Team!

I am absolutely thrilled to be making this announcement –

Come Monday, June 21st, I will be joining the team at Media Two Interactive in the role of Copywriter/Social Media Specialist.

This is a LONG time in coming.  As most of you know, I have spent the last 15 months looking for the perfect position where I can continue to hone my craft as a writer and my skills (notice I didn’t say “expertise”?) in social media marketing.  I get to combine the two in this wonderful new role at Media Two and I couldn’t be happier!

Media Two is an interactive advertising agency that specializes in the strategic planning, buying and design of interactive media while defining best practices for the cross-channel convergence of traditional and new media. With national clients like Microsoft, Google, and T-Mobile as well as local businesses such as Café Carolina and Kerr Drug, Media Two has been recognized as one of the Top 25 Fastest Growing Advertising and Marketing Firms in the US (Inc. Magazine, 2008). ~ taken from Media mixed in with a little of me.

I will get to work alongside some fantastic people whom I have already connected with via Twitter and the myriad of networking events I have attended in the past year.  People like Morgan Siem (@MorganSiem and @MediaTwo_Social) and Ellie Johnson (@EllieSJ) both of whom are also avid Tweet Divas,  of course, Mr. Michael Hubbard (@MediaTwo), CEO/Media Director, and a host of other brilliant minds I have yet to meet…and will come Monday.

Tweet Divas will continue on as will my evening workshop with Johnston Community College (this fall – see below).

Thank you to Media Two for embracing this new position by allowing me to be a part of your family.  I am looking forward to it!


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