Lisa Sullivan has been involved in the field of public relations and marketing for fourteen years both in a freelance capacity and previously on a full-time basis as an employee of WNCN NBC 17 in Raleigh, North Carolina. As a member of the Community Outreach team, Lisa was part of a ground-breaking project that brought NBC 17 to a whole new dimension of news coverage for the local market – MyNC.com. Her role was to secure User Generated Content (UGC) from members of the community while at the same time providing her own editorial content whenever the need arose.
At NBC 17 and from a community perspective, Lisa covered such events as major snow storms, local reaction to the Inauguration of President Barack Obama, local movie premieres, and local fairs and festivals. Lisa gained extensive experience in digital content from the perspective of both text and visual, including the shooting, editing, and production of video. She also served as the driving force behind the revamp and restructuring of the NBC 17 client newsletter, The Peacock Press, as well as wrote content for the community movie blog, The REEL Box Office Buzz.
Lisa is currently employed full-time as the Digital Media Marketing Director of Fonville Morisey Realty here in Raleigh, NC.
Lisa considers herself to be a social media maven in that as a Blogger since 2005, as well as through her experience at NBC 17, she came to understand how best to utilize the web tools that are out there for non- and for-profit businesses alike. Lisa has attended several Web 2.0 conferences such as Social Media Business Forum (Durham, NC), Social Fresh (Charlotte, NC), two years of Science Online held in Durham, NC. Lisa also acts as Co-Organizer and Volunteer Coordinator for such events as Ignite Raleigh and Ignite Durham. She has taught social media 101 hands-on workshops for the Johnston Community College Small Business Center in Johnston County, North Carolina. Lisa continues to share her Web 2.0 knowledge through speaking engagements, consulting, and freelance work (when her schedule allows).
Lisa’s philanthropic efforts include being the Founder and Lead Organizer for the Triangle-based women’s networking group Tweet Divas, an organization devoted to connecting Triangle area women offline with those they correspond with online through social networking. She also serves on the Board of the Johnston Community College Foundation and is an active Social Media Ambassador for the Food Bank of Central and Eastern North Carolina. Lisa also participates yearly in the Tunnel to Towers Foundation 5K (September), the Walk For Hope (October) and this year has added participation in her local Relay For Life – Garner chapter (April).
Prior to diving into the social media space, Lisa spent many years as an English Teacher in both the public and private sectors.
In her spare time, Lisa enjoys reading, the arts, going to the beach, being a spectator at local sporting events, and just spending time with her husband of fifteen years and their dog, Lucy.