Lisa Sullivan – Digital Media Maven is a freelance web 2.0 marketing strategist and a Freelance Writer located in the Triangle (Raleigh-Durham-Chapel Hill) region of North Carolina.
Lisa has been involved in the field of public relations and marketing for over fifteen years both in a freelance capacity and through full-time employment with such companies as Coastal Credit Union, Fonville Morisey Realty and as an employee of WNCN in Raleigh, North Carolina.
As a member of the Community Outreach team, she was part of a ground-breaking project that brought WNCN to a whole new dimension of news coverage for the local market – MyNC.com. Her role was to secure User Generated Content (UGC) from members of the community while at the same time providing her own editorial content whenever the need arose.
In her role as the Digital Media Marketing Director for Fonville Morisey corporate, she served over 12 branch offices, and 700 agents. Her job was three-fold. She was the main content provider for all of our corporate social platforms, she instructed Fonville’s agents and brokers on successful social media engagement, and alongside their marketing department, she assisted in securing new digital avenues for the company as a whole. Lisa had a BIG job and I loved every minute of it!
Today, Lisa serves as a Communications and Public Relations Specialist for Coastal Federal Credit Union where she is largely responsible for Coastal’s social and digital media efforts as well as provides public relations support for various corporate marketing campaigns. Additionally, she lead the company’s Social Media Ambassador team.
Lisa’s digital prowess takes her into the philanthropic world serving on the Boards of the Johnston Community College Foundation as well as the Garner Parks, Recreation and Cultural Resources Advisory Board. She continues to share knowledge of the digital space through speaking engagements when she am able.
Prior to entering the digital marketing realm, she spent many years as an English Teacher in both the public and private sectors.
In my spare time, she enjoy reading, the arts, going to the beach, being a spectator at local sporting events, and participating in local charity 5K runs.