Six Month UPDATE on Lisa Sullivan

Handing Tweet Divas donations to Orange County Rape Crisis Center in Aug 2011

It has been six months since I last brought you some news! In a nutshell -

• I am absolutely loving my position at Fonville Morisey Realty (see the previous article).
• Tweet Divas has continued on with 3 different gatherings that were held in May, June (with the Food Bank of Central and Eastern North Carolina), and in August (our first one in Chapel Hill!).
• Now, I’m in the midst of my 4-week hands-on approach to social Media workshop at the Small Business Center of Johnston Community College in Clayton.
• I’ve also attended the landing of the space shuttle Atlantis at the invitation of NASA (in July) as well as the annual Social Fresh-Charlotte conference (earlier this month).

It’s been a BUSY few months and I’m loving every minute of it! You can keep up with me on Twitter, through my Facebook Page, via LinkedIn as well as through all the Fonville Morisey profiles (Twitter, Facebook, You Tube, and via our blog). I’ll try not to wait so long to update again!

Until next time,

Lisa

Taking On a NEW Role as Fonville Morisey Digital Media Marketing Director

I am excited to announce that after an exhaustive two-year search for a position in web 2.0 marketing communications, I have FINALLY found a new home with the team at Fonville Morisey Realty in Raleigh…and I begin April 1st.  No fooling!

In this newly created position as Digital Media Marketing Director I will be responsible for managing all aspects of digital communication for Fonville Morisey’s corporate office – driving, creating, and implementing online engagement for the Fonville Morisey brand that will inspire advocacy within its various online communities.  With over 700 independent agents in the Triangle, I will also provide leadership and training in the Web 2.0 space to further enhance each agent’s marketing efforts.  Ultimately, I will serve as the digital liaison between Fonville Morisey corporate offices, agents, online communities, and traditional media helping to transform the business by building brand recognition and leadership in the Web 2.0 arena.

As a former Community Content Liaison with NBC 17 working with the community I was charged to bring them to the forefront of new media, with added experience in the Triangle social media scene, through the sharing of my expertise at speaking engagements, consulting, and consistent growth in the web 2.0 space, all that experience has paved the way for this new position.  It’s what I have been striving for since leaving NBC 17 in the spring of 2009.  I am very excited to join the team at Fonville Morisey, already a leader in the Triangle real estate market, helping to bring them into the web 2.0 marketing arena with new and innovative strategies.

I will continue to work with my existing clients as the need warrants but will not be taking on any additional clients at this time. I will also continue to teach my workshop each semester at Johnston Community College Small Business Center as well. Of course, Tweet Divas will continue on as that is my ministry to the community.  Expect to hear more about our next gathering soon.

In the meantime, I would like to thank all those who have supported me, who have provided job leads, introductions, good vibes, and countless prayers.  It’s all paid off!

See you in cyberspace as the next phase of my career begins.

Lisa Sullivan

 

 

Hands On Approach to Social Media Returns to JCC Small Business Center March 8th-29th

In just a couple of weeks my VERY Hands On Approach to Social Media workshop begins it’s 4-week run at the Johnston Community College Small Business Center campus in Clayton.

If you’ve been thinking about entering into the world of content marketing and social media, you should join us!  The first class is an overall introduction into the web 2.0 marketing world and sets the stage for the remaining three classes.  Participants leave the first night with a bit of “homework” to prepare for whichever classes they choose next.  Some take all three while others choose to take one or two.  It depends on your marketing goals for your business and the time and resources you wish to utilize to get there.

The workshop is set up for those that are ready to enter the space but have not yet.  This is their chance to set up Twitter and Facebook accounts for their businesses, format their blog (and if time permits, post their first blog post), and gain some insight into the world of user generated content through video and image galleries as well.  This is NOT for those that already have accounts on the various platforms because of the structure of this workshop.

The first session of this series (held in the fall of 2010) was very successful.  I encourage you to at the very least attend the first session on March 8th from 6-8pm.

For more information and to register, please visit the Johnston Community College Small Business upcoming seminars page on their website or contact me at lisa(at)lisasullivanpr(dot)com.

Hope to see YOU on March 8th!

 

Raleigh Entrepreneur’s Organization Presentation Recap

Two weeks ago, I was invited by Christine Alexander, Founder and Organizer of  the Raleigh Entrepreneur’s Organization, to speak on the subject of using Twitter for business for their February 15th meeting.  I would speak along with two other local experts in the social media space – Heather O’Sullivan Canney, who spoke about Facebook for business and William Blackmon who covered Linked In.  I was honored to be included amongst the group and absolutely accepted the invitation. What I walked away with that evening was so much more than I put into the presentation, at least I think so anyway.

At Raleigh Entrepreneur's Organization, Feb 2011. Image courtesy of Christine Alexander.

First, there was a sense of pride for this community.  I’ve always felt like the Triangle is an amazing hub of social media goodness.  Having been involved with such events as Wordcamp RDU and Ignite Durham, not to mention the countless contacts (and friends) I have made in my four years of being out in this community, I always knew that I was in the right place for what I wanted to embark on professionally.  But, to sit amongst two extremely knowledgeable counterparts in the medium with each of us providing our own little nuggets of nourishment, I walked away with a fresh sense of that community pride.  Both Heather and William were dynamite!  It was a true honor to share the podium with them.

Second, I absolutely loved the flow of the meeting.  Each of us experts had twenty minutes to present on our topics and then there was an hour-long Q&A afterwords.  Christine kept everyone on time and the conversation flowing during the Q&A.  Even better, the audience seemed hungry to learn more, and that in and of itself was wonderful.

Third, and I’m about to toot my horn a little, I realized that I really did have something to contribute, something of value that each person in that room could learn from.  I have spent so much time over the last two years assisting my own clients with implementation of their social media strategies that when I put it all together in a presentation of that caliber, I realized that I too have continuously learned in the space…and that’s what social media is – it’s constantly learning about the latest and greatest tools, strategies, etc. so as to implement them for success. I’m in the right place for sure!

Overall, it was a really fantastic night for us and for the attendees.

If you are an Entrepreneur living in the Triangle and haven’t had an opportunity to visit this Meet Up group, I highly recommend that you do at some point.  Christine is a remarkable leader and the group itself is a team of like-minded folks that support each other’s success.

Thanks for having me, Christine!  It was a pleasure.

Focusing On Gainful Employment in 2011

First, my apologies for the lag in time between updates.  My goals for 2011 have changed slightly and thus, I have been concentrating on achieving them.  Lisa Sullivan PR continues to exist but at a much less focused capacity.

Lisa Sullivan PR was formed out of a need to continue to hone my skills in the web 2.0 / social media marketing space while providing services to that end for various clients.  Upon being laid off in March of 2009 and while looking for the perfect full-time opportunity, I began to serve more clients and I even took on a full-time contract job with Media Two Interactive as well.  While I have enjoyed working with individual clients as well as on a contract basis, I quickly realized that I prefer working with just one team of individuals who aspire to be successful with their own web 2.0 marketing efforts.  As such, my search continues.

Volunteering on the Red Carpet for NHL All Star Weekend 2011

While I continue working with  Jean Schnaak, designer of The Loving Heart Collection, and Golf For Geniuses (dot) com on each of their social media strategies, I have spent much of the last six weeks ramping up my job search as a web 2.0 marketing strategist / community relations manager for a company or nonprofit organization in need of my expertise.  Between forwarding my resume through various contacts I currently have, networking to meet new ones, meeting with a recruiter, and volunteering my skills for such events as The NHL All Star Game and Ignite Durham, I have focused less on gaining additional clients and more on gainful employment.

At Raleigh Entrepreneur's Organization, Feb 2011. Image courtesy of Christine Alexander.

In the coming weeks, I will be posting about specific opportunities that I have had / will have to share my expertise with my local community.  Recently, I spoke at the Raleigh Entrepreneur’s Organization on the topic of “Community Building One Tweet At a Time” and plan to write a brief recap of that event here.  Additionally, in the month of March, I will again be instructing a four-week workshop entitled, “A Hands-On Approach to Social Media” through the Johnston Community College Small Business Center. Also in the works, is a separate workshop detailing best practices on how to use video and images to market your business.  More info to come!

My focus is finding gainful employment and while doing so, I plan to continue to provide workshops and/or present in the always changing arena of web 2.0 marketing as requested.

Want to learn more about me and what I can do for your business or organization?  Click the “Why Hire Me” tab above or connect with me on Linked In and let’s talk. I’m DYING to work for you!